Category Archives: Uncategorized

Content Marketing Strategies for Small Businesses

Posted on by

Content Marketing Strategies for Small Businesses

Content marketing is one of the most powerful tools for small businesses to build brand awareness, attract customers, and establish authority in their industry. Unlike traditional advertising, content marketing focuses on creating valuable and relevant content that engages and educates potential customers. Here are the best content marketing strategies that small businesses can implement in 2025 to drive growth and success.

1. Define Your Target Audience

Before creating content, it is essential to identify your target audience. Understanding their demographics, interests, pain points, and behaviors helps in crafting content that resonates with them. Use tools like Google Analytics, social media insights, and customer surveys to gather data about your audience.

 

 

 

  2. Develop a Content Marketing Plan

        A well-structured content marketing plan includes:

  •    Setting clear objectives (brand awareness, lead generation, customer engagement)

  • Choosing the right content types (blogs, videos, infographics, podcasts, social media posts)

  • Creating a content calendar to maintain consistency

3. Leverage Blogging for SEO

Blogging is an effective way to improve search engine rankings and attract organic traffic. Small businesses should:

  • Publish high-quality, informative, and engaging content                                                 

  • Optimize blogs with relevant keywords and SEO best practices

  • Use internal and external links to boost credibility

  • Update older blog posts to keep content fresh and relevant

4. Utilize Video Marketing

Video content is growing rapidly, and small businesses can leverage it to enhance engagement. Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts can boost brand visibility. Consider creating:

  • Product demonstrations

  • Customer testimonials

  • Behind-the-scenes videos

  • Educational and how-to video5. Social Media Content Strategy

 

 

 5. Social Media Content Strategy

Social media platforms offer immense opportunities for small businesses to connect with their audience.

A strong social media content strategy includes:                                                                    

  • Posting consistently on platforms where your audience is active

  • Engaging with followers through comments, stories, and live sessions

  • Using AI-driven tools to analyze performance and optimize content

  • Collaborating with micro-influencers for better reach

 

 

 

6. Email Marketing and Newsletters

Email marketing remains one of the most effective ways to nurture leads and maintain customer relationships. Small businesses should:

  • Personalize emails based on customer preferences

  • Provide valuable content such as industry insights, special offers, and exclusive updates

  • Automate email campaigns using tools like Mailchimp or HubSpot.

 

 

 

 

7. Create Interactive Content

Interactive content increases engagement and encourages users to take action. Consider incorporating:

  • Polls and quizzes

  • Surveys and feedback forms

  • Interactive infographics and calculators

  • Contests and giveaways

8. Repurpose and Distribute Content

Creating new content regularly can be time-consuming. Repurposing existing content helps maximize reach and effectiveness. For example:

  • Convert blog posts into social media posts, infographics, or videos                                                       

  • Use webinar recordings to create podcasts or YouTube content

  • Summarize long-form content into carousel posts for Instagram and LinkedIn

9. Leverage User-Generated Content (UGC)

User-generated content helps build trust and authenticity. Encourage customers to share their experiences by:

  • Running social media contests

  • Showcasing customer reviews and testimonials

  • Featuring user-submitted photos and videos on your website and social media

10. Monitor and Analyze Performance

Regularly tracking content performance is crucial to refining your strategy. Use tools like Google Analytics, SEMrush, and social media insights to:

  • Measure engagement metrics (likes, shares, comments, time spent on page)

  • Identify top-performing content

  • Adjust strategies based on data-driven insights

Final Thoughts

Content marketing is a cost-effective and impactful way for small businesses to establish their brand, attract leads, and drive conversions. By implementing these strategies and staying updated with industry trends, small businesses can build a strong digital presence and compete effectively in the market.

 

Top Skills Every Digital Marketer Needs in 2025

Posted on by

Top Skills Every Digital Marketer Needs in 2025

The digital marketing landscape is evolving rapidly, driven by technological advancements and changing consumer behavior. To stay ahead in this competitive industry, digital marketers must continuously upgrade their skills. As we step into 2025, here are the top skills every digital marketer needs to succeed.

1. Artificial Intelligence (AI) and Automation

AI is transforming digital marketing by enhancing customer experiences, optimizing campaigns, and automating repetitive tasks. Tools like ChatGPT, Jasper, and Mid Journey are being used for content creation, chatbots, and personalized marketing. Marketers must learn how to leverage AI-powered tools for better audience targeting, content generation, and predictive analytics.

2. Data Analytics and Interpretation

With an overwhelming amount of data available, understanding how to analyze and interpret it is crucial. Digital marketers must be proficient in Google Analytics, Google Data Studio, and AI-powered analytics tools to make data-driven decisions. The ability to track user behavior, measure campaign performance, and optimize marketing strategies based on insights is a must-have skill.

3. Search Engine Optimization (SEO) and Voice Search Optimization

SEO is an ever-changing field, and in 2025, it will focus more on voice search, AI-driven search algorithms, and user intent. Marketers must:

  • Understand Google's evolving algorithms (such as MUM and BERT)

  • Optimize for voice search and conversational queries

  • Focus on high-quality, engaging, and AI-friendly content

4. Content Marketing and Storytelling

Content remains king, but how it is created and delivered is evolving. Interactive content, short-form videos, AI-generated content, and storytelling-based marketing will dominate in 2025. Marketers must refine their content strategy by integrating engaging visuals, video marketing, and AI-powered personalization.

5. Social Media Marketing and Community Building

Social media platforms are constantly evolving with new trends like social commerce, influencer marketing, and short-form videos (Reels, Shorts, TikTok). Marketers should:

  • Stay updated with platform algorithms and trends

  • Build strong online communities and brand engagement

  • Leverage AI-driven chatbots for social interactions

6. Paid Advertising and Performance Marketing

Google Ads, Facebook Ads, and TikTok Ads are becoming more AI-driven, focusing on automation and machine learning. Digital marketers must master:

  • AI-powered ad targeting and bidding strategies

  • A/B testing and campaign optimization

  • Understanding customer journey mapping for better conversions

7. Email Marketing and Marketing Automation

Email marketing remains one of the highest ROI-generating strategies. However, in 2025, hyper-personalization and AI-driven automation will be key. Marketers need to:

  • Use email segmentation and automation tools like Mailchimp and HubSpot

  • Personalize email campaigns based on customer behavior

  • Focus on interactive and AI-powered email content

8. UX (User Experience) and CRO (Conversion Rate Optimization)

A smooth user experience (UX) leads to better conversions. Digital marketers must:

  • Optimize website speed and mobile experience

  • Conduct A/B testing for landing pages

  • Use AI-based tools like Hotjar to analyze user behavior

9. Video Marketing and Live Streaming

Video marketing is booming with the rise of Reels, YouTube Shorts, and TikTok. Live streaming and interactive videos are becoming more popular for brand engagement. Marketers should learn:

  • Video editing and production basics

  • How to create engaging short-form video content

  • How to use AI-powered video tools like Lumen5

10. Influencer Marketing and Brand Collaboration

Influencer marketing will continue to grow in 2025. Brands are collaborating with micro-influencers and niche creators for better engagement. Digital marketers should:

  • Identify the right influencers for their brand

  • Measure ROI using AI-driven influencer platforms

  • Build long-term brand-influencer partnerships

11. Blockchain and Digital Privacy Awareness

With increasing concerns over data privacy, marketers must be aware of:

  • Blockchain technology in digital marketing

  • Cookie-less tracking and privacy regulations (like GDPR and CCPA)

  • Secure ways to collect and use customer data ethically

12. Growth Hacking and Agile Marketing

Growth hacking focuses on rapid experimentation and data-driven strategies to scale businesses. Marketers must:

  • Learn agile marketing techniques

  • Experiment with new digital marketing trends

  • Use AI-powered tools for fast testing and optimization

Final Thoughts

To thrive in 2025, digital marketers must be adaptable, data-driven, and tech-savvy. AI, automation, SEO, social media trends, and content marketing will shape the industry. By mastering these skills, marketers can stay ahead of the competition and drive business success.

Top SEO Trends to Boost Your Website in 2025

Posted on by

Top SEO Trends to Boost Your Website in 2025

Search engine optimization (SEO) is constantly evolving, and staying ahead of the trends is crucial for maintaining high search rankings. As Google and other search engines refine their algorithms, businesses must adapt to new strategies to stay competitive. Here are the top SEO trends to watch in 2025 to boost your website's visibility and drive organic traffic.

1. AI-Driven SEO

Artificial Intelligence (AI) continues to shape the SEO landscape. Google's AI algorithms, such as RankBrain and BERT, focus on understanding user intent. To optimize for AI-driven search:

  • Create high-quality, user-focused content

  • Optimize for natural language queries

  • Improve content relevance and engagement

Using AI-powered SEO tools like SurferSEO, Clearscope, and SEMrush can help refine your keyword strategies and content optimization.

2. Voice Search Optimization

With the rise of smart assistants like Siri, Alexa, and Google Assistant, voice search is becoming a dominant force. To optimize for voice search:

  • Use conversational and long-tail keywords

  • Optimize for question-based queries (e.g., "How to boost website traffic?")

  • Improve local SEO since many voice searches are location-based

3. Mobile-First Indexing

Google's mobile-first indexing means that the mobile version of your site is the primary version considered for ranking. To enhance mobile SEO:

  • Ensure responsive design and fast page loading speeds

  • Optimize for mobile user experience (UX)

  • Use structured data to improve mobile search visibility

4. Core Web Vitals and Page Experience

Google prioritizes websites with excellent user experience. The Core Web Vitals focus on:

  • Largest Contentful Paint (LCP): Measures page load speed

  • First Input Delay (FID): Measures interactivity

  • Cumulative Layout Shift (CLS): Measures visual stability

Use tools like Google Page Speed Insights to monitor and improve your Core Web Vitals.

5. Video Content for SEO

Video is dominating digital content, and search engines prioritize video-rich content. To boost your SEO with video:

  • Embed YouTube videos on your website

  • Optimize video titles, descriptions, and transcripts with keywords

  • Create short-form videos for better engagement

6. E-A-T: Expertise, Authoritativeness, and Trustworthiness

Google values content from authoritative and trustworthy sources. To improve your E-A-T score:

  • Publish well-researched and credible content

  • Get backlinks from reputable sources

  • Display author bios and credentials

This is especially important for YMYL (Your Money, Your Life) niches like health, finance, and law.

7. Zero-Click Searches and Featured Snippets

Google is displaying more featured snippets, reducing the need for users to click on a search result. To optimize for zero-click searches:

  • Structure content with clear, concise answers

  • Use bullet points and numbered lists

  • Optimize for "People Also Ask" queries

8. Local SEO and Google Business Profile

Local searches are increasing, and optimizing for Google Business Profile (formerly Google My Business) is essential. To improve local SEO:

  • Keep your business listing updated

  • Encourage customer reviews

  • Use localized keywords in your content

9. Semantic Search and Intent Optimization

Search engines now focus on user intent rather than just keywords. To align with semantic search:

  • Answer user questions comprehensively

  • Use LSI (Latent Semantic Indexing) keywords

  • Create clustered content around core topics

10. Sustainable and Ethical SEO Practices

Google is cracking down on black hat SEO tactics. In 2025, ethical SEO practices will be more important than ever:

  • Avoid keyword stuffing and spammy backlinks

  • Focus on long-term content strategies

  • Build genuine relationships for organic link-building

Conclusion

SEO in 2025 will revolve around AI, user intent, mobile experience, and high-quality content. By staying updated with these trends and making necessary adjustments, your website can rank higher and attract more organic traffic.

The Role of AI in Digital Marketing: Revolutionizing Strategies for Success

Posted on by

The Role of AI in Digital Marketing: Revolutionizing Strategies for Success

Artificial intelligence (AI) has rapidly transformed the digital marketing landscape. What was once a field reliant on manual data analysis and intuition is now a sophisticated arena driven by predictive analytics, automation, and personalized customer experiences. AI is more than just a fad for companies and marketers; it's a need.In this blog, we’ll explore how AI is reshaping digital marketing and why it should be at the heart of your strategy.

AI in digital marketing refers to using machine learning, algorithms, and big data to enhance marketing strategies. From chatbots that simulate human conversations to tools that analyze consumer behavior in real-time, AI empowers marketers to make smarter, faster decisions.

  • Natural Language Processing (NLP): Understand and generate human language for chatbots, voice search, and sentiment analysis.

  • Predictive Analytics: Analyze patterns to predict future behaviors and trends.

  • Computer Vision: Analyze images and videos for content optimization and audience targeting.

Why Intelligent Automation is altering Digital Marketing

  • AI provides solutions to some of the biggest challenges in digital marketing, such as data overload, personalization, and customer engagement. Here’s how:

    1. Improved Customer Insights

      AI processes vast amounts of data to uncover consumer preferences, habits, and pain points. Tools like Google Analytics with AI capabilities can identify patterns that would take humans months to discover.

    2. Personalization at Scale

      Consumers crave personalized experiences, and AI delivers. For example, recommendation engines like those on Netflix or Amazon use AI to suggest products or content based on browsing history and preferences.

    3. Real-Time Engagement

      AI-driven chatbots and virtual assistants ensure customers receive instant responses, improving satisfaction and boosting conversion rates. From processing orders to responding to frequently asked questions, these bots can do it all.

    4. Cost Efficiency

      AI automates repetitive tasks like email marketing, ad placements, and customer segmentation, freeing up time and resources for creative endeavors.

    5. Enhanced Predictive Analytics

      AI forecasts future trends, enabling marketers to plan campaigns with greater accuracy. Predictive analytics can pinpoint the best time to launch a product or which audience segments to target.

Applications of AI in Digital Marketing

AI’s versatility makes it applicable across various facets of digital marketing. Here’s how it’s revolutionizing key areas:

1. Creation and Curation

AI tools like ChatGPT and Jasper can generate blog posts, social media updates, and email newsletters. AI also curates content tailored to user preferences, ensuring audiences receive the most relevant information.

2.Chatbots and Virtual Assistants

Brands like Sephora and Domino's use AI-powered chatbots to provide 24/7 customer support. These bots can respond to questions, provide product recommendations, and even finish transactions.

3 Programmatic Advertising

Real-time bidding and targeting are made possible by AI's automation of ad buying procedures. This maximizes ROI by ensuring that advertisements reach the correct audience at the right moment.

4.Email Marketing Automation

AI analyzes user behavior to craft personalized email campaigns. It determines optimal sending times, subject lines, and content, increasing open and click-through rates.

5.Voice Search Optimization

With the rise of voice-activated devices like Alexa and Google Assistant, AI is crucial for optimizing content for voice search. This entails concentrating on long-tail keywords and genuine language.

6.Social Media Management

AI tools like Hootsuite and Buffer analyze social media trends, schedule posts, and measure performance. AI also identifies the best times to post and the type of content that resonates with your audience.

Real-Life Examples of AI in Digital Marketing

1.Coca-Cola

Coca-Cola analyzes social media data and gauges consumer sentiment using artificial intelligence. This helps them craft campaigns that resonate with their audience.

2.Spotify

Spotify’s AI-driven recommendation system suggests playlists and songs based on listening habits, enhancing user engagement.

3. Amazon

One of the best examples of artificial intelligence in action is Amazon's recommendation engine. It accounts for a significant portion of the company's sales by suggesting products customers are likely to buy.

Despite its benefits, AI isn’t without challenges:

1.High Initial Costs

Implementing AI tools and systems can be expensive, particularly for small businesses.

2.Data Privacy Concerns

With increasing data regulations like GDPR, marketers must ensure they use AI responsibly and transparently.

3.Complexity

AI systems require skilled personnel for setup and management, which may be a barrier for some companies.

4.Over-Reliance on Automation

While AI excels in data processing, over-reliance can reduce the human touch essential for building authentic relationships with customers.

 

The Future of AI in Digital Marketing

As technology advances, the role of AI in digital marketing will only expand. Here are some trends to watch:

  • Hyper-Personalization: AI will deliver even more tailored experiences, considering granular details like mood or real-time location.

  • Voice and Visual Search Dominance: AI will optimize content for non-text-based searches, reshaping SEO strategies.

  • AI-Generated Content Evolution: Tools will produce more sophisticated content indistinguishable from human creation.

  • Advanced Predictive Analytics: AI will offer deeper insights, enabling near-perfect campaign planning.

Conclusion

AI has become the backbone of modern digital marketing. Its ability to analyze data, personalize experiences, and automate tasks makes it indispensable for businesses aiming to stay competitive. By embracing AI, marketers can not only enhance efficiency but also create meaningful connections with their audience.

Now is the perfect moment to incorporate AI into your digital marketing plan if you haven't already. AI is the inspiration behind the marketing of the future.

How to Grow Your Instagram Followers Organically

Posted on by

How to Grow Your Instagram Followers Organically

6. Collaborate with Influencers and Brands

Partnering with influencers or other brands in your industry can expose your profile to a wider audience. Consider:

  • Collaborating on joint giveaways or content series

  • Doing shoutouts for shoutouts (S4S) with similar-sized accounts

  • Featuring guest takeovers on each other’s Instagram Stories

7. Utilize Instagram SEO

Instagram is becoming more search-friendly, so optimizing for SEO can improve visibility. To do this:

  • Use keywords in your bio and captions

  • Optimize your username and name field with searchable terms

  • Add alt text to images for better indexing

8. Run Contests and Giveaways

Giveaways can quickly increase engagement and followers. Follow these best practices:

  • Offer a relevant prize that appeals to your target audience

  • Ask users to follow your page, like, comment, and tag friends to enter

  • Collaborate with other brands or influencers to expand reach

9. Cross-Promote on Other Platforms

Promote your Instagram account on:

  • Your website and blog (add an Instagram widget or embed posts)

  • Email newsletters (include your Instagram handle with a CTA)

  • Other social media channels like Facebook, Twitter, LinkedIn, and Pinterest

10. Monitor Analytics and Adjust Strategies

To grow effectively, track your performance using Instagram Insights. Monitor:

  • Which content performs best and replicate that success

  • When your audience is most active and post at optimal times

  • Follower growth trends to understand what strategies are working

Final Thoughts

Growing your Instagram followers organically takes time and effort, but by implementing these strategies, you can build an engaged and loyal community. Focus on delivering value, staying consistent, and engaging with your audience, and you'll see sustainable growth over time.

In today's digital world, Instagram is one of the most powerful platforms for brands, businesses, and influencers to reach and engage with their audience. However, gaining followers organically requires strategy, consistency, and high-quality content. If you're looking to grow your Instagram followers without relying on paid promotions, here are the best organic strategies you need to implement in 2025.

1. Optimize Your Instagram Profile

Your Instagram profile is the first impression users get of your brand. Make sure it is optimized by:

  • Using a clear and recognizable profile picture (logo or personal brand image)

  • Writing a compelling bio that explains who you are and what value you offer

  • Adding a call-to-action (CTA) with a relevant link in your bio (website, landing page, or linktree)

2. Post High-Quality Content Consistently

Content is the backbone of Instagram growth. Ensure your content is:

  • Visually appealing with high-resolution images and videos

  • Valuable and engaging (educational, entertaining, or inspiring)

  • Consistently posted (use a content calendar to maintain frequency)

A good rule of thumb is to post 3-5 times per week while maintaining quality.

3. Leverage Instagram Reels and Stories

Instagram’s algorithm favors video content, especially Reels and Stories. To maximize engagement:

  • Create short-form videos with trending sounds and hashtags

  • Post behind-the-scenes content to make your brand more relatable

  • Use interactive features like polls, questions, and quizzes in Stories

  • Share user-generated content to build trust and community

4. Use Relevant Hashtags Strategically

Hashtags help increase the discoverability of your posts. To optimize hashtag use:

  • Use a mix of high, medium, and low competition hashtags

  • Research and use niche-specific hashtags related to your industry

  • Avoid using overly generic hashtags like #love or #instagood (as they are too competitive)

  • Stick to 5-10 highly relevant hashtags per post

5. Engage with Your Audience

Engagement is a two-way street. To increase your reach and follower count:

  • Reply to comments and direct messages promptly

  • Engage with other accounts in your niche by liking, commenting, and sharing their content

  • Host Q&A sessions, giveaways, or live sessions to foster community interaction

There are different types of social media marketing that can be used

Posted on by

There are different types of social media marketing that can be used

Yes, there are several types of social media marketing strategies that businesses, brands, and individuals can use to connect with their audience, build engagement, and achieve their marketing goals These are a few of the primary kinds:-

1.Content Marketing                         

2. Influencer Marketing

3.Paid Social Media Advertising (Social Ads)

4.Community Building and Engagement 

5.Social Media Contests and Giveaways

                                                                                                  

Content Marketing

  • Organic Posts: Sharing valuable, engaging, and informative content (e.g., blog posts, images, videos) to build an audience naturally over time.

  • Content Curation: Sharing relevant data from various sources will maintain your audience motivated and informed.

  • .Storytelling: Creating compelling narratives that connect emotionally with your audience and promote your brand values.

Influencer Marketing

  • Sponsored Posts: Partnering with influencers to promote your products or services through paid collaborations.

  • Affiliate Marketing: Influencers promote your products and earn a commission for sales generated from their referral links.

  • Ambassadorships: Long-term relationships with influencers who consistently promote your brand.

 Paid Social Media Advertising

  • (Social Ads)Display Ads: Banner or video ads shown on social platforms like Face book, Instagram, LinkedIn, and Twitter.

  • Targeted Ads: These are advertisements that are displayed to a very particular audience according to their demographics, interests, and other characteristics.

  • Retargeting Ads: Ads that target users who have previously visited your website or interacted with your brand, encouraging them to convert.

Community Building and Engagement

  • Group or Forum Creation: Building a community through Face book Groups, LinkedIn Groups, Reedit, or other niche forums.

  • Engagement Campaigns: Running contests, polls, Q&as, and live events to encourage direct interaction with your followers.

  • Customer Support: Using social media to answer customer questions, resolve complaints, and build relationships.

Social Media Contests and Giveaways

  • Engagement Contests: Running contests to encourage likes shares, comments, or user-generated content in exchange for prizes.

  • Referral Programs: Offering rewards or discounts for people who refer others to your page or products.

  • Hash tag Campaigns: Creating a unique hashtag for users to engage with and participate in a branded challenge or competition.

Video Marketing

      • Streaming: Using platforms like Facebook Live, Instagram Live, and YouTube Live to interact with your audience in real-time.

      • Video Ads: Creating short-form or long-form video ads for platforms like TikTok, YouTube, and Instagram.

      • User-Generated Videos: encouraging customers or followers to create videos featuring your products and services, often as part of a challenge or hashtag campaign.

Social Listening and Monitoring

  • Brand Monitoring: Using social media to track mentions of your brand, products, or services, and responding to comments or  concerns.

  • Sentiment Analysis: Understanding how people feel about your brand, products, or industry by analyzing social media conversations.

  • Competitive Analysis: Monitoring competitors’ social media activity to identify trends, opportunities, and potential threats.

Social Commerce (Social Shopping)

  • Shoppable Posts: Platforms like Instagram and Facebook allow businesses to tag products in their posts, allowing followers to purchase directly from the platform.

  • In-App Purchases: Enabling followers to shop without leaving the social media app (for example, through Instagram or Facebook shops).

User-Generated Content (UGC)

  • Customer Reviews & Testimonials: Sharing positive feedback and reviews from customers to build trust and social proof.

  • Fan Photos/Videos: Encouraging customers to share photos or videos of them using your product, and then reposting their content to build community.

  • Hash tag Campaigns: Encouraging customers to post with a branded hash tag for a chance to be featured on your social media.

Cross-Platform Campaigns

  • Multi-Channel Marketing: Running integrated campaigns across multiple social platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn) to reinforce your message.

  • Consistent Branding: Ensuring that your voice, imagery, and message are cohesive across all platforms, increasing brand recognition and trust.

Social Media Analytics and Reporting

  • Data Analysis: Using insights from platforms’ analytics tools (Facebook Insights, Instagram Analytics, Twitter Analytics) to track performance, engagement, and ROI.

  • A/B Testing: Running experiments with different types of posts, copy, images, and ads to see what works best for your audience.

  • Optimizing Strategy: Adjusting your social media marketing strategy based on performance metrics to continually improve your results.

Social Media SEO

  • Optimizing Profiles: Ensuring that social media profiles are fully optimized (complete bio, relevant keywords, and clear calls to action).

  • Hashtags: Using relevant and trending hashtags to increase the discoverability of posts and broaden the reach.

  • Geo-tagging: Adding location tags to posts for localized visibility, especially for businesses targeting local audiences.

Event Marketing

  • Social Media Events: Promoting online events such as webinars, virtual conferences, or product launches via social platforms.

  • Event Hashtags: Creating branded hashtags to help participants join the conversation around the event.

  • Countdowns & Teasers: Building excitement and anticipation leading up to the event by posting countdowns and teaser content.